Visit the site; it's owned by a small family-owned computer retailer, and always has been. It's kinda awesome, really, that they've been able to keep it.
Using simple math Nissan Computers had to spend 2.9 million defending themselves and got recuped 2% of that. $1 million wouldn't even cover the rest of their court costs. Nissan Motors doesn't deserve to benefit from nissan.com in any way. And personally I won't consider a Nissan product ever again.
Then the price tag for nissan.com should be around $10M.
Do you think Nissan Motors is not willing to pay that?
Nissan Motors has more customers than Nissan Computer has. That does not mean that Nissan Motors deserves nissan.com more, but that means that there is a price tag which is beneficial for both these companies.
Most likely both of them are too stubborn to benefit from that transaction.
I didn't downvote you (I can't), and this is just a guess, but: Your post probably came off as more dismissive than you intended it.
I mean, Uzi Nissan (or someone on his behalf) legitimately bought the domain Nissan.com. Five years later, the car company sues him. After the slight, he decides to not budge, and now, twelve years later, "eh, just sell it to them" seems a serious understatement of affairs.
"Stubbornness"? Yeah probably. But after more than a decade? There's no way "pay for it" hasn't been considered, and fought over.
there's enough vested interest in seeing Uzi Nissan win that he wouldn't step down (and yes I donated some of my AllAdvantage revenue to the cause)
And Nissan Motors can't be too happy that nissan.com criticizes the motor company.
The FU price point now is probably much higher than 10M. But another interesting thing happened: auto companies started adding <usa> to the domains. For example, bmw uses bmwusa.com and mercedes benz uses mbusa.com, so a lot of people expect the nissan motors website is nissanusa.com
I suspect bmw and benz put a "usa" at the end of their name for their US branches since they're German companies that probably sell more cars in Europe (total out-of-thin-air guess).
For some non-German examples, take toyota (japanese) or kia (korean) or ferrari (italy) or land rover (britain).
Also, daimler sells way more cars in europe, although they are really stripped down compared to the US equivalents (and they also have stuff like sprinter, which I've only started to see recently in the USA). Even though those cars are lower margin, they sell many more (and most of their revenue comes from those cars)
