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Their algorithms find it more engaging if I have to click through 50 crappy links to find one good one. If I spend 5 extra minutes browsing Google, that's a great metric, right?


If those crappy links have Google ads or analytics then it's absolutely beneficial for Google.


Not only that, there are still ads on the search page.


Depends if you have adblock or not.


Maybe deliver high quality results for adblock users only. Lower server costs for adblock users while maximizing ad-revenue for users without adblock. Win-win.




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