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Agreed that "did you know" sucks. Worst possible way to teach me to use the device.

That said, it's a really interesting problem figuring out how to teach people what Alexa can/can't do. How do you tell your users "we built a feature so now you can set subscription orders!"

Personally, I don't get why they don't run ads. Like, instead of a smiley face delivery person, just say "here's a new thing your Alexa can do"



> Personally, I don't get why they don't run ads.

They will. Thing is if you asked Alexa to turn the lights on and it replied with an ad, people would lose their minds.

However, if you slowly erode the experience with these "did you know" quips and other time wasters, eventually people will accept the extra annoyance. Now you have the ability to slip in ads. Why? If you replace the 5-10 seconds useless quips with an ad that could save some one money, suddenly you invert the negative aspects of ads and the outcome is positive. No linger are you subject to needless did you knows and instead "useful" ads that tell you nike is on sale.


They meant run ads on tvs about what alexa can do.


That would cost money, but if you're engaging with your Alexa you are guaranteed to be paying attention and are therefore a captive audience. If you can be trained to tolerate 'did you know' it's time to sell paid advertising in that slot.


> That said, it's a really interesting problem figuring out how to teach people what Alexa can/can't do. How do you tell your users "we built a feature so now you can set subscription orders!"

Did you know there is a setting to turn the did you know stuff off?

Did you know that this setting even used to work at one point in time?

Its frustrating that companies can't get it into their head that users may not want to know.

Also they have my email, and could send that kind of shit there so no excuses for updating the system to ignore the "follow up recommendations" setting.


> it's a really interesting problem figuring out how to teach people what Alexa can/can't do

Well, for starters, it needs to interpret queries better :) I have Echos across the house, and one Google device I got for free. Google's implementation "understands" way, way more. Amazon's offering is more well supported and they are less likely to pull a Reader, otherwise I'd have switched by now.


> it's a really interesting problem figuring out how to teach people what Alexa can/can't do

A monthly email seems more than adequate.


I bet the open rate on that email would be far from "adequate" (depending on the perspective we're looking at it from).


Yeah, which is my point. The uptake for new voice commands is even lower.




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