Bandwidth is a heck of a lot cheaper these days (I remember a previous employer paying $10k/mo for a 100MB circuit in San Francisco 10ish years ago). That said while the prices are much lower, people are realizing that not all bandwidth is created equal, e.g to get good connectivity to some regions can still be ludicrously expensive, for example if you want to deliver to Singapore, Australia, etc, or say you wait to get content from the USA to South America with reasonable reliability and low latency.