The argument of it being “big tobacco” of the present has weight, but social media also has benefit. A cigarette is a simpler villain. A public health initiative could help, but there needs to be societal pressure and legal weight behind the movement. Perhaps COVID misinfo is a potential reason to push against social media in a strongly legal way in the US or even internationally? I’m curious of how this can pan out, but social media is a very powerful tool at scale so many powerful forces will want to keep it around in less regulated fashion.