It's fees all the way down. I'm not even joking. I wanted to buy an ENS domain last week, so I put $100 CAD into an exchange (~$80USD). I abandoned the attempt because, after the fees to transfer out of the exchange to a private wallet and the fees to actually make the transaction on the blockchain, I wasn't sure if I'd have enough money. That's $80 to buy something that's supposed to be $5. I couldn't even figure out how to figure out what the damn thing would actually cost in the end.