NVidia has a supply problem. Imagine making something that is so popular that you continuously run out of stock for the people that you originally intended your product for. The normal solution would be to crank up production to the point where you can supply all of your customers. Might even get some better economies of scale out of it too.

This is the dumb way to deal with the problem. Besides the fact that it will get hacked it alienates a good chunk of their customers who would be happy to drop more $ if there were more product.