>Isn't capitalism all about selling to the highest bidder?
Capitalism can be about that, but there's a lot more to it than simply charging the highest price possible on every transaction. For example, loss leader products and free trials are common across industries. I don't have any insight into Nvidia's thinking specifically, but they might believe that cultivating the gaming market by not pricing gamers out of their product in the short term has much more longterm value than going all in on of the most volatile industires in the world.
Capitalism can be about that, but there's a lot more to it than simply charging the highest price possible on every transaction. For example, loss leader products and free trials are common across industries. I don't have any insight into Nvidia's thinking specifically, but they might believe that cultivating the gaming market by not pricing gamers out of their product in the short term has much more longterm value than going all in on of the most volatile industires in the world.