Some years ago I would have agreed with you, but now I've got gigabit muni fiber for $80/mo with no caps. I never need to call them, because the service just works. Evidently most people feel the same way, as they haven't had the need to "optimize" the costs of providing support by outsourcing.

The problems of speed, transfer limits, and add on services are wholly created by incumbent ISPs, and no, we don't need the dinosaur business model competing to perpetuate them.