And I'd hate to live in a world where you can drag anyone you want before a judge because you don't like what they're doing.
I don't like the colour of your shirt, so I'm going to say it's objectionable. It doesn't break any laws or infringe any regulations, but I want a judge's opinion on it anyway.
Why would you hate that? The judge's opinion would be "the shirt is not unlawful" and "you're wasting court time, have a fine". How would that harm you?
In the case of passing off a service you offer as begin the service of another company, there is a clear legal case to answer. And as I recall this is settled caselaw in the UK and the people pretending to be other companies are in the wrong.
I don't like the colour of your shirt, so I'm going to say it's objectionable. It doesn't break any laws or infringe any regulations, but I want a judge's opinion on it anyway.
See?