Currently iOS devices are peripherals that need to be plugged into iTunes on a Mac for syncing purposes.
iCloud might be a step away from that.
We don't know yet what the cloud service is, but Apple has been building out some impressive amounts of data center resources, so it's likely to be an interesting service, whatever it is.
I'm sorry, I took the word "excitement" to indicate a heightened emotional state of some sort. Yes, I agree there are lots of sites out there pumping this for page views. I don't find that out of the ordinary, though.
Ah my misunderstanding. I'll just add then that I'm personally excited to see where iCloud will land on the speculation spectrum from a full AWS cloud infrastructure to a simple online iTunes media player. ;)