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Very interesting. If Apple is able to pull this off I'll be very impressed, but I can't see how the record labels will go for this.


The record labels are happy to get paid N times for each song that they sell.


"We've scanned your iTunes library of 12,000 songs. The price to stream each song over iCloud will be $0.09/song. Click here to bill the $1,080 directly to your card."

If that's not the scenario, than what is? You can only stream songs newly purchased over iTunes and only iTunes?


I suspect Apple will charge a flat rate for iCloud and allocate the royalties proportionally (like Spotify). From the customer's point of view it will be "free" to sync their music into iCloud, but the labels will get paid (again).


> I suspect Apple will charge a flat rate for iCloud and allocate the royalties proportionally (like Spotify). From the customer's point of view it will be "free" to sync their music into iCloud, but the labels will get paid (again).

This is how I see it too. Customers with smaller collections (i.e. the majority) will have higher margins, and effectively subsidise those with larger (and therefore with larger royalty payouts) collections.

Works similarly to the way ISP's do: users who use say, 20GB of a 60GB cap are more profitable than a user who uses 145GB of a 150GB. Bandwidth costs are small, but on a large scale, it works.


I would guess the latter. Possibly they swallow the cost of letting you stream your existing collection for free, but that seems unlikely.


But that kind of negates the whole attractive sales point of "your whole music collection INSTANTLY ONLINE!"

I think wmf might be onto it. It could be a subscription thing. But as someone highly rated noted above, this whole iCloud thing might just be the developer's platform at this point in time (it is WWDC, after all), and the music stuff comes later in the fall with the iPod cycle.




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