Ah, you mean, the "target"?
Well, people (amateurs, seasoned, professionals) who want to build responsive websites faster with the help of a powerful visual editor which includes live multi-page editing, CSS & SASS styling, CSS Grid editor and support for Bootstrap, Tailwind CSS, Foundation and WordPress.
This comment wasn't meant to be a bash... I hope it's successful. I just never met one dev who said "you know...I really want to throw out all my code and switch to a GUI editor".