Not just the cost of the device, but also the cost of any applications that they've purchased. And there's the trouble of trying to get social circles to move away from FaceTime and Apple Messages. I also can't imagine that migrating data off of Apple's services to other comparable services is easy.
Yep, I don't feel like I can switch because some of my friends refuse to do normal calls, only using facetime/facetime audio. Plus the imessage data is much faster than texts. Trying to get my circle to switch to whatsapp, but until then I'm pretty stuck.
