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It's fully legal, it's called UVP.

You state the price it "freely" cost on your product.

And if it cost somewhere more because additional costs is clearly visible.

Lastly this is not about saying "you can buy it cheaper there" but saying "apple gets 30% of this". Which the difference between not so nice marketing and making prices more transparent the later one is a fundamental part of a (working) free marked...



Do you mean the mrsp?

That doesn’t tell you retailer vs. wholesaler vs. manufacturer share.




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