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I'm a little disappointed that he didn't call it something like "Juicero World", given how on-the-nose he can rarely seem to help himself from being. But hey, he's the successful author, I have to assume he knows what he's doing.


That would really date the story.


Whereas writing it about this topic won't? (It probably won't, but we can fight to make it so.)


I mean, "Boulangism" isn't that far from it, though I guess he could have called it "Breadero" instead...




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