Blogging is good. But blogging to an empty void is a waste.
Mark Suster made a nice post. I'd like to elaborate on his points, "What" and "Where".
The point of a blog (in the context of making money) is to build a following of readers; qualified prospects for your product or service - who may ultimately buy your product or service. Ie- a distribution channel.
Yet there are other ways to build active distribution channels without needing to engage people at yourcompany.com/blog. Particularly if you have a 'company blog' that nobody reads...
Think laterally. You can leverage blogging, social media, and email marketing in other ways. It doesn't have to be your 'company blog'.
I recommend planting your 'media presence' with more strategical precision. If not at yourcompany.com/blog then at somesite.com. Where you can build a brand and market to a niche' that has the maximum potential to reach the highest amount of qualified prospects. And then build relationships with those prospects to connect the bridge to your business.
Don't waste time blogging about your company if nobody is reading. Mark Suster is a VC, he inherits followers by default - you have to try harder, think smarter.
Anyone can learn to write well, though. A company blog is maybe not the place to be learning, though - if you have the time, probably better to start with a personal/non-professional blog.
Yet there are other ways to build active distribution channels without needing to engage people at yourcompany.com/blog. Particularly if you have a 'company blog' that nobody reads...
Think laterally. You can leverage blogging, social media, and email marketing in other ways. It doesn't have to be your 'company blog'.
Mark Suster made a nice post. I'd like to elaborate on his points, "What" and "Where".
The point of a blog (in the context of making money) is to build a following of readers; qualified prospects for your product or service - who may ultimately buy your product or service. Ie- a distribution channel.
Yet there are other ways to build active distribution channels without needing to engage people at yourcompany.com/blog. Particularly if you have a 'company blog' that nobody reads...
Think laterally. You can leverage blogging, social media, and email marketing in other ways. It doesn't have to be your 'company blog'.
I recommend planting your 'media presence' with more strategical precision. If not at yourcompany.com/blog then at somesite.com. Where you can build a brand and market to a niche' that has the maximum potential to reach the highest amount of qualified prospects. And then build relationships with those prospects to connect the bridge to your business.
Don't waste time blogging about your company if nobody is reading. Mark Suster is a VC, he inherits followers by default - you have to try harder, think smarter.