Insurance carriers are the poster child for counter-cyclical business (https://en.wikipedia.org/wiki/Insurance_cycle). (Tangentially, article is interestingly pretty opinionated for wikipedia! Strange.)
Staple goods and foods are also generally counter-cyclical, because in times of prosperity, people tend to eat out and travel more.
There aren't many examples of VC-backed companies in this category, because it's very very hard for upstarts to break into counter-cyclical industries.
Staple goods and foods are also generally counter-cyclical, because in times of prosperity, people tend to eat out and travel more.
There aren't many examples of VC-backed companies in this category, because it's very very hard for upstarts to break into counter-cyclical industries.