Information search. The last time you looked up how to do something, for example, you bought a product off of a Google ad?
What do you define as a "conversion?" I specifically said "sales." People in the ad biz want to define "conversion" as something else- but those of us paying for the ads want to make a sale. If somebody (or a bot) who has no intention of buying clicks on the ad it's a mistake for both of us. Yet with Google anyway, any attempt I make to keep people from mis-clicking (by putting a price in the ad, for example, to indicate up front that if you're looking for free this is not your link) earns me a penalty by reducing something deceptively labeled as my "quality score."
I would love to see the numbers you are referring to, though. Maybe something would occur to me to help me see how to navigate the mess.
Information search. The last time you looked up how to do something, for example, you bought a product off of a Google ad?
What do you define as a "conversion?" I specifically said "sales." People in the ad biz want to define "conversion" as something else- but those of us paying for the ads want to make a sale. If somebody (or a bot) who has no intention of buying clicks on the ad it's a mistake for both of us. Yet with Google anyway, any attempt I make to keep people from mis-clicking (by putting a price in the ad, for example, to indicate up front that if you're looking for free this is not your link) earns me a penalty by reducing something deceptively labeled as my "quality score."
I would love to see the numbers you are referring to, though. Maybe something would occur to me to help me see how to navigate the mess.