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Google has been pretty good at social. With the community around gReader. Which they killed to make space forfor Google+. How did it fare, already?


Was it poor engineering which killed gReader or a strategy decision to go for G+ back when social was a big buzzword?


Why not both? It was a poor usage of engineering effort to try and recreate a field, instead of leveraging some assets and building on what they actually had.

It isn't like reader died alone. They had buzz going, which did a decent job of linking reader and Gmail. That is solid engineering. Instead, they have constantly tried to recreate Gmail to kill it. Wave? Plus? Inbox? I'm sure there are others.




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