Netflix is the better of the bunch, but they still develop and support DRM (Digital Restrictions Management).
Apple is awful, they have a long and storied history of anti-competitive and anti-consumer behavior. Pay-to-play developer ecosystem, walled gardens of applications, proprietary connectors just for the sake of being proprietary, armies of lawyers finding creative new ways to evade taxes...
What did Netflix do? And don't we like Apple now? They ship crypto to billions that annoys the government's spyware programs.