The irony of this blog entry is that Tim Ferris is a relentless self-promoter who continues that practice for the entire first half of this essay before finally getting to the drawbacks of being a successful self-promoter. I appreciate the thought, but I question the motives of the author.
He is really good at it and does good with it, so I don't fault him. Not my cup of tea though. I tried to listen to his podcast, but for the first 8 minutes he talked about himself and his accomplishments. That's a bit much self-regard for me.