AWS was in the market before we ever got started, so unlike other startups we never had to worry about them entering our market and competing with us because we were actually entering their market.
What made us successful was focusing on a core set of customers, developers like ourselves, and they really appreciated what we built.
The only thing I worry about is ensuring that we continue to do that. The only constant in technology is that it will continue to evolve and change, and you have to make sure that you don't get distracted from your core mission. You certainly have to be aware of the competition and what they are doing, but you also have to figure out your path and who you are the "best" solution for, and continue to evolve that overtime.
What made us successful was focusing on a core set of customers, developers like ourselves, and they really appreciated what we built.
The only thing I worry about is ensuring that we continue to do that. The only constant in technology is that it will continue to evolve and change, and you have to make sure that you don't get distracted from your core mission. You certainly have to be aware of the competition and what they are doing, but you also have to figure out your path and who you are the "best" solution for, and continue to evolve that overtime.