I agree with this. I don't think it's a software only problem, and we ran business units like this before we got into the software side. The operations side is harder (generally speaking) it's more that the enablement tech that exists isn't working for current sellers. That's partly on us to fix, and partly endemic to small sellers not having B2B sophistication. So solving the problem also requires solving the physical logistics problems and education gaps that exist. So far we're just focused on the software and to a lesser extent education. There are really good operators out there that we're trying to partner with, who tend to be weaker at the tech.