To grow faster and disrupt the market. For a while it was more than a simple commission: it was 100% of the revenue for a whole year. They were also offering one-year free rent to new customers.

Source: https://outline.com/yCcgS5

That has to be the most ridiculous thing I’ve ever heard, since Enron paid their employees bonuses for unprofitable deals.

we'll take a loss on each sale, and make up for it in volume!

"100% of revenue from the year as commission" and "rent is free for the first year" sounds like the perfect combination, though.

If not likely to result in your real estate agents sending more things to you in the future.

It makes sense for Adam. Schmooze the real estate agents with WeWork money so they find you nice deals and get you priority bids, buy the property at this nice discount, lease the property to WeWork. He's winning all around, spend money that's not yours to get equity that is yours.

Related party deals We Works previous C level execs had interests in the property We Work took leases in.