>You don't use Uber to find a driver you like and then hire that driver from now on. Basically, the drivers are treated as the fungible part of providing server to the passengers.
Which is also one of the reasons that Uber became successful. A lot of the "Uber for..." companies that provided more personal services like massages or house cleaning failed for this exact reason. As soon as a user found a provider they liked it was easy for the two parties to come to a deal for ongoing service and cut out the tech company. That is how a lead generating company works. Uber doesn't function that way because the provider and the consumer don't have an ongoing relationship because the drivers have all been commoditized.
Which is also one of the reasons that Uber became successful. A lot of the "Uber for..." companies that provided more personal services like massages or house cleaning failed for this exact reason. As soon as a user found a provider they liked it was easy for the two parties to come to a deal for ongoing service and cut out the tech company. That is how a lead generating company works. Uber doesn't function that way because the provider and the consumer don't have an ongoing relationship because the drivers have all been commoditized.