From my experience people learning Rust are not people who are learning a language to get a job. They are usually experienced developers with jobs who know at least couple of languages, and learn Rust to expand their toolbox.
1. I want to add a low(er) level language to the ones I already know and use.
2. Though I did some C/C++ in high school, getting really into depth with C++ at the moment seems really daunting.
3. I don't need it for a job at this point so I can afford to learn a less popular language that can potentially have a future and which exposes you to new ways of thinking about code.