Everything from leadership to how your mission needs to speak to people's reptilian brain first, because that's how people ultimately make their decisions.
It helped me think about the deep motivations that should drive me to build a successful company. Apart from making money. And all the benefits that comes with thinking from Why, to How and then to What.
It was an eye-opener for me. And it's full of real-world stories to really make you understand his points.
I highly recommend the audiobook narrated by Simon Sinek himself, on Audible.
Everything from leadership to how your mission needs to speak to people's reptilian brain first, because that's how people ultimately make their decisions.
It helped me think about the deep motivations that should drive me to build a successful company. Apart from making money. And all the benefits that comes with thinking from Why, to How and then to What.
It was an eye-opener for me. And it's full of real-world stories to really make you understand his points.
I highly recommend the audiobook narrated by Simon Sinek himself, on Audible.