I was only trying to make the point that from the point of the view of the average consumer it's hard to know what it is that you're agreeing to pay for and what you're going to get. I understand the complexities involved.

You're sold a "XXXMb/s connection to 'the internet'", which people take to mean "XXXMb/s of the thing that I want, whatever that is" and not "XXXMb/s connection to the edge of the network, and then you get what you get given."