The first "game" on Steam 1.0 was a dedicated server app released immediately before CS1.6. The people with the lowest SteamIDs are server operators. Valve bribed people to use Steam by making all HL1 games available with any HL1 engine game CD key.
Registering any of these boxed games on Steam got you access to all of them: HL, Opposing Force, Blue Shift, Counter-Strike, Team Fortress Classic. + some Valve made mods: Quake DM, and Ricochet.
That's a pretty good "carrot" to use Steam if you ask me.