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By cross-referencing your name (from your credit/debit card) with your zip/post-code, stores are able to determine specifically who you are with greater probability than without the zip/post-code.


With near 100% probability actually. There was a detailed report on that few years ago.

Googling for "why stores ask for the zip code" brings up a lot of press post, e.g. https://www.forbes.com/sites/adamtanner/2013/06/19/theres-a-...


This is the correct answer.




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