Maybe on windows 7 or 8/8.1, but on 10 I see no download, how can I download an ISO without downloading a program? Plus let's say I have a metered connection (that I often do, when I'm away from home) and my windows 10 broke by itself as it often does? I can't go to a library or something and download the iso because I don't have admin permissions and microsoft's tool requires admin permissions. I'm not trying to criticize the OS for this, it already has been criticized enough for spyware, but seriously microsoft is just making it harder for me to use their software legally. Also the confusion about buying an OEM license and why there are no retail licenses in Serbia?
Jeez, just when I thought Microsoft was getting better about letting people...actually download their software... they go and create pages that display completely different things based on what OS you're running.