that's not the msrp but very frequently thats the deal being offered. Similarly Xbox has the same heavy discount.

It should be noted that both Microsoft and Sony recoup some loss leading with their subscription services.

If you google 'uk ps4 deals' it's the top result.

Err, if you follow through, it's a movie, not a game. The cheapest console+game on the top link is 230, and most are 250. These are also the previous generation of the PS4.

Nice, thanks