One of the biggest frustrations to me, and I do believe this is a new thing, is people with evangelistic universalist worldviews joining these groups and expecting everybody to conform to it. I feel like "nerd culture" was partially defined by being made up of the parts left out of mainstream, inherent heterogeneity, rather than a positive set of things, so arguing you're right and I'm wrong and that's that, is highly alien. There is a lot of talk about how as nerd interests have become mainstream, the disdain many nerds have for this is a sign of their elitism or desire to just be different. But I think also it is because before it was mainstream, you only got viciously judged by the outgroup, so you could at least go "fuck them, they didn't like me anyway" and keep doing your own thing. Now you have people who consider themselves part of that ingroup telling you you're doing it wrong and bringing all their social jostling into the group with them trying to make it act the way they want. I don't think people are exaggerating when they feel like their groups are being "taken over."
My disdain has always been for social rules that never made sense - i.e. in order to be liked, you have to look good, dress in a certain way, talk in a certain way, belong to certain groups. I don't want to be different, it isn't my desire to be seen as a geek, however it pisses me off that people judge books by their covers and in order for me to follow rules, well, those rules have to make sense.
For the project I'm working on, I often go in dressed with jeans and teeshirts or hoodies in rooms filled with black suits and ties. I do not have fashion preferences, all that I desire is for the clothes I wear to be comfortable. And I don't give a fuck about the company's dress code, because in the grand scheme of things, they hired me to produce value and not to look good.
To me your comment, the article and these trends with cool/weird geeks, nerds, hipsters or what have you, do not make sense. It's because if there are two things that define me is (1) that I have an obsession with building software and (2) that I don't really give a fuck about anything else, to the point that it actively hurts my personal life. Am I a cool geek, a weirdo, a nerd? Point is, I don't really care, never did.
> I do not have fashion preferences, all that I desire is for the clothes I wear to be comfortable. And I don't give a fuck about the company's dress code, because in the grand scheme of things, they hired me to produce value and not to look good.
I grew up with the same thoughts and just didn't care about dress. Only when studying psychology did I realize why we judge a book by its cover, and have begun trying to incorporate this into my daily life enough to be a better fit in normal society. The problem is that now, since I had to view this from such a technical point of view, as this is something that I don't just 'get' like most people, I am viewed as manipulative by others. Of course, pointing out that they dress to manipulate the opinions of others, just without needing to put as much thought into it because it is something they 'get' doesn't help.
I just don't like the symbolism of wearing a noose around my neck. Suits are OK, choking hazards not so much (and yes, the normal necktie knot can choke you).